International marketing used to be the preserve of very large, global corporations but businesses that formerly only served a local market are now finding a wider audience.
This means that businesses across the world need to ensure that they market appropriately and that their content is correctly optimised for local search engines.
Search Engine Optimisation (SEO) is simply the process of ensuring that website pages and content from the business are presented in a way that search engines prefer which in turn leads to a higher ranking in the Search Engine Results Pages (SERPs).
This can be a complex process but is made even more difficult when a business wishes to trade internationally, as search engines today look for natural sounding language when assessing which pages to promote.
On-page and off-page international SEO
Part of the process is to help the business produce content that is appropriately translated and reads correctly in the target language.
Pointing visitors to a localised target page not only raises the site profile in search engine terms but gives the reader a much better experience.
The content will need to be written in such a way as to include aspects of optimisation (called on-page SEO) within the text that search engines can identify as being relevant and useful.
In addition, the localised pages need to include aspects that live in the background that identify the language that the content is delivered in.
Called ‘off-page SEO’ this uses methods such as HREFLANG tags to identify the language to the search engine.
By serving pages that have been correctly translated and are contextually correct, the company can reduce bounce rate and increase the time that users spend on the site which again encourages search engines to rank the pages highly.
How Teneo can help with your International SEO
As experts in the field of translation, Teneo has been working with brands for many years to internationalise their marketing material.
It made sense then to begin to offer international SEO services to ensure that the content that we were translating reached as wide an audience as possible.
As international SEO experts we can help with;
- Internationalisation strategy
- International keyword research
- International market research
- Website structuring options
- Translation of original pages to localised versions
- Geo-targeting content
- Local search optimisation
- International link-building
International Keyword research
Keyword research is the bedrock of any SEO strategy and it is vital to make sure that you get this right.
Google is far and away the world’s biggest search engine but other services are more popular in certain parts of the world and they often use keywords differently.
International market testing
You have a product or service that has done exceptionally well in your home market but how do you know that it will be the same overseas?
Teneo are experts in market testing, giving you the information you need to make sure that your proposed investment is a sound bet.